What happens when you flip a massive female led brand and create something just for dads?

That was the challenge we took on with internet sensations Cat & Nat. Together, we cocreated DadTruths: a bold, digital first brand designed to speak directly and honestly to modern fatherhood.

At Space Labs, we didn’t just support a launch. We co developed the venture: from cultural insight and product innovation (Mark & Marc’s Hidden Barrel Whisky) to brand identity, voice, and go to market rollout.

DadTruths is more than a whisky. It’s a replicable system for brand led IP: turning overlooked audiences into cultural moments, and moments into scalable ventures.